Real Insights.
Real People.
Real Results.
Too many strategies are built on assumptions. Real Path helps you uncover what your audiences actually think, feel, and do — so you can make decisions with clarity, confidence, and impact.
Benefits of Our Work.
Clarity To Act
Smarter Investments
Strategy That Sticks
Stronger Relationships
Aligned Teams
Lasting Impact
We Help You Understand the People Who Matter Most.
You don’t need more guesswork. You need the truth — straight from the communities, customers, or supporters you serve.
Real Path is a research and strategy studio that uncovers the lived experiences of your external audiences. We specialize in qualitative research and journey mapping that gives you the clarity to build strategies that work in the real world — not just on paper.
Our Work.
Real examples of our insight-driven work for organizations of all kinds.
Developing a New Individual Donor Program.
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National Social Services Organization
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1.6x growth in 1 year
Reaching a New Audience Segment.​
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National arm of Global International Development Organization
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+6,000 donors added to file.
Winning the Federal Leadership Election.​
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National Political Organization
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3x supporter numbers. Most votes and income total of all 9 candidates.
Creating a Volunteer Led Member Program.​
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Higher Education Organization​
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8.5x increase in number of members.
6x increase in YOY revenue.
Attracting New Supporters with New Products and Channels.​
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National arm of Global Environmental Organization
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Regained 20% of lost revenue, added 5,000+ members to file.
Creating an In Memory Offering across Channels and Products.​
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National Health Organization
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Increased number of donors by 19% in year 1, adding £4.6m in revenue.
Partner Examples.
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"Real Path gave us rich insights about our donors, and showed us how we can better connect with them with our communications approach.
As a result of their work, we will be making significant changes to our marketing communications strategy to better appeal to both existing and new donors. Real Path gave us the strategy and the tactics to make it happen.
If my job is to leave the Right To Play fundraising program in Canada in a better position than I found it, our project with Real Path will be a major contributor to that."
Susan Vardon.
Right To Play ​
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National Director, Canadian National Office
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