Supporters For Life.Â
Real Path is a strategy and insights consultancy that helps non-profit organizations  increase lifetime value.
Benefits of Our Work.
Deepen Understanding
Improve Loyalty
Elevate Engagement
Increase Number of Supporters
Find Resource Efficiencies
Drive Income Growth
Is your donor strategy based on assumptions?
To connect with your supporters you have to understand what will bring them to you and what will keep them with you.
Real Path helps non-profit organizations remove assumptions, uncover insights and develop supporter experiences and strategies. We make existing supporters and people new to the organization, supporters for life.
Our Work.
We deliver insight-driven work for non-profits of all kinds.
Creating an In Memory Offering across Channels and Products.​
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National Health Organization
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Increased number of donors by 19% in year 1, adding £4.6m in revenue.
Creating a Door to Door Acquisition Program.​
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National arm of Global International Development Organization
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+6,000 donors added to file.
Developing a New Individual Donor Program.
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National Social Services Organization
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New program rolling out in Q4 2024
Our Clients.
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"Real Path gave us rich insights about our donors, and showed us how we can better connect with them with our communications approach.
As a result of their work, we will be making significant changes to our marketing communications strategy to better appeal to both existing and new donors. Real Path gave us the strategy and the tactics to make it happen.
If my job is to leave the Right To Play fundraising program in Canada in a better position than I found it, our project with Real Path will be a major contributor to that."
Susan Vardon.
Right To Play ​
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National Director, Canadian National Office